Last Friday, September 2nd, 2011, Trew Audio, Inc. acquired Coffey Sound, LLC. This comes as great news to all involved–especially you, the customer.
An L.A. store is the next logical step for the evolution of Trew Audio as a company and follows past successful launches of our Toronto and Vancouver stores. Our corporate intention is to provide you more opportunities to see, feel and hear the gear you need.
The different yet complimentary strong points of both companies, such as Trew Audio’s ability to reach out to customers throughout North America and penchant for distance-based technical assistance combined with Coffey Sound’s store and large rental operation for walk-in customers in the world center of film/video production, make an ideal combination.
In recent years, Coffey Sound has been owned by Telecorps Holdings Inc., which also owns media related companies primarily involved with post-production and unscripted (reality) television. A company with a niche as specific as sound for film and video production serves the industry best when driven first by a love and understanding of the craft and those who work in it, with the pursuit of profit being a necessary but distant second.
Glen Trew, President and Founder of Trew Audio, commented on Friday, “With Trew Audio’s purchase of Coffey Sound, this Los Angeles business will — once again — be under an ownership that is focused entirely on sound for film and video production, and those who work in that profession. I believe this transition will come to serve with increased value our industry in general and our customers in particular.”
John Coffey will stay on as Trew Audio’s Vice President of Business Development from his office at the LA location. John’s enthusiasm and knowledge of our industry as well as the great personal relationships he maintains with customers will be a boon for Trew Audio and the customers we serve. Long-time familiar face at the store, Fabi Allen, is now Branch Manager and Sales Manager of the LA location.
Coffey Sound’s Founder, John Coffey had this to say on Friday, “I have always had immense respect for Glen and his business ethic. Over the years, Trew Audio was the company that really was Coffey Sound’s major competition. Glen and I have always had the same vision – to earn your business by putting out education and promotions in ways that add value for you. We get it. Trew Audio and Coffey Sound don’t just sell the gear, we open the box with you and our experts go through the manual with you. That style of business will continue.”
Eventually the two companies will coalesce under the Trew umbrella and share a web-presence, e-commerce, accounting and sales promotions. We will strive to work hard over the next few months to make the changeover as seamless as possible for our customers while adding value. Coffey Sound’s many activities such as education seminars, new product launch parties, Sound & Picture magazine, and its emphasis on friendly helpful service will continue!
We welcome your questions your comments. We truly intend to make Trew Audio your store no matter where in the world you are. We are listening.